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采访索尼电视公司高管：进一步了解8K战略_我的网站

一 | 索尼Z9G绝对是CES 2019最受欢迎的产品之一，但在发布时，索尼的新首席执行官吉田一郎并未详细阐述新电视以及8K战略。会后，编辑艾霍采访了索尼视讯产品、索尼中国电视台总裁、索尼集团高级执行副总裁、索尼（中国）有限公司董事长兼总裁高井一郎、索尼集团高级副总裁谢彪，有许多问题。S，进一步了解索尼。

二 | 尼泊尔8K战略。8K电视的商业化最早可以追溯到2017年，但8K电视的元旦必须等到2019年。

三 |     The automotive experts at Edmunds test SUVs of all shapes, sizes and prices. During these evaluations, certain models rise to the top with qualities such as roomy seating and cargo areas, a comfortable ride, and easy-to-use touchscreens and technology features. But with many prospective buyers looking to make every dollar count, it’s important to consider value as well.Working with a budget cap of $40,000, Edmunds picked five SUVs to highlight. Some have city-friendly proportions that take the stress out of parking in tight spots, while others have cavernous cargo holds and handy third-row seating. They are listed below in order of price, which includes the destination charge.2024 MAZDA CX-50The Mazda CX-50 small SUV earns a spot in this list thanks to its driving refinement and upscale cabin. From inside it’s not hard to believe that you’re behind the wheel of a luxury-badged model. The design is first-rate and the seats are supportive in either row. The CX-50 rides a bit more firmly over bumps than other SUVs, but in return it has stable handling and is enjoyable to zip around town in or take out on a scenic drive. All-wheel drive is standard on every trim, as are driver assist features such as lane keeping assistance, traffic-adaptive cruise control and blind-spot warning. A 186-horsepower four-cylinder serves as this Mazda’s capable and budget-minded base engine. There’s an optional turbo four-cylinder that’s more powerful, but it nudges the price at or above a $40,000 spending limit.Starting manufacturer’s suggested retail price: $31,6752023 KIA SORENTOThe Kia Sorento is a compelling choice for shoppers wanting a low-priced seven-passenger SUV. Its third-row seating area is smaller than those of bigger models — such as the Hyundai Palisade listed below — but it is still suitable for occasional use for kids. Most of the Sorento’s trim levels come well stocked with helpful convenience and technology features.There is a choice of a fuel-conscious, non-turbocharged 191-horsepower four-cylinder engine or a punchier 281-horsepower turbo-four available in higher trims. And it’s possible to opt for the more powerful engine and keep the Sorento’s price well below $40,000. A Sorento Hybrid is also available for shoppers seeking higher fuel economy. Starting MSRP: $31,4152024 HONDA CR-VThe Honda CR-V is about as well rounded as a small SUV can get. It delivers a smooth and comfortable ride, great outward visibility, and loads of cargo space. Fuel economy is another plus point. The CR-V’s base 190-horsepower turbocharged four-cylinder gets up to an EPA-estimated 30 mpg combined, or you can opt for the 204-hp hybrid powertrain that gets up to 40 mpg combined. Thanks to its recent redesign for the 2023 model year, the interior of the CR-V is attractive and functional. Picking the midgrade EX-L trim stays under our budget limit and still gets you some upscale features such as leather upholstery, a power liftgate and a bigger center touchscreen. Starting MSRP: $30,8252024 SUBARU OUTBACKThe Subaru Outback is ideal for SUV shoppers who want a vehicle that’s suitable for occasional off-road adventures. Thanks to its standard all-wheel drive and generous ground clearance, the midsize Outback has above-average capability on dirt roads or rocky trails. The Outback’s wagon-like shape also makes it easier to load recreational gear or cargo on the roof.Acceleration from the Outback’s standard 182-horsepower four-cylinder can be slow when you need a burst of speed on the highway, but in exchange the Outback gets a respectable EPA-estimated 28 mpg combined. A more powerful turbocharged four-cylinder is also available, though it exceeds our budget cap.Starting MSRP: $30,1902024 HYUNDAI PALISADEThe three-row Hyundai Palisade is the most expensive SUV among Edmunds’ choices here, and the majority of trims are priced beyond a $40,000 budget. But it’s important to know even the base Palisade is equipped with a long roster of tech features and driving aids. Highlights include a big 12.3-inch center touchscreen, first- and second-row USB ports, traffic-adaptive cruise control and blind-spot warning.All Palisades come with a 291-horsepower V6 engine that delivers acceptable acceleration and fuel economy. Despite its relatively large size, the Palisade is relaxing to drive and easy to maneuver. Also worth noting is its third-row seating has ample space even for adults, which is a rarity among many midsize SUVs. Starting MSRP: $37,735_______This story was provided to The Associated Press by the automotive website Edmunds.Nick Kurczewski is a contributor at Edmunds and is on Twitter and Instagram。

四 | 与其他电视制造商相比，索尼拥有庞大的产业链。索尼如何打造自己的8K生态链？高井一郎说，作为索尼所有事业的一个概念，有一个短语叫做“从镜头到客厅”。镜头”是指索尼的广播电视设备，进入高清时代以来，索尼已成为广播电视设备，其地位不受任何厂家的动摇，2017年索尼发布了首款8K广播UHC-8300。UHC-8300使用三个1.25英寸的CMOS传感器，可以输出8K/120P的UHD视频，并可以在ITU-R BT.2020颜色空间中拍摄S-log3或HLG HDR视频。”“客厅”指消费品的电视。索尼有一个从生产端到广播端的生态系统。不幸的是，CES 2018没有显示8K广播公司的UHC-8300，但毫无疑问，索尼拥有8K内容的摄像设备、广播设备，而索尼电视不仅用于客厅，在影视后期制作中，越来越多的索尼高品质电视被用作显示器。在这个阶段，索尼8K生态链才刚刚起步，未来我们希望建立一个闭环系统。NHK电视台将在2020年东京奥运会上使用卫星信号进行8K直播。

五 | 为了实现这一目标，NHK与索尼进行了大量合作，包括4K和8K内容广播。然而，它仍处于测试阶段，不能透露更多的信息。为实现2022年北京冬奥会8K直播，索尼去年10月与工信部签订了8K超高清电视转播车采购协议。

六 | 索尼将于今年3月推出首款8K广播车。在2K到4K时代，索尼与全国电视台和工业界人士有着密切的联系和合作。目前，索尼正与各界探讨如何在未来共同推动8K普及，希望在中国8K普及过程中发挥重要作用。毫无疑问，8K代表着未来。现在怎么样？2017年和2018年，电视市场继续低迷。所有电视公司在2019年的CES上都出现了8K电视。越来越多的公司进入了OLED电视领域。

七 | 海信“激光电视”进入大屏幕市场，取得了良好的效果。索尼将如何面对这些挑战？2018年，电视市场总量略有下降，仅为2.07%。然而，电视市场的平均价格急剧下降，达到15%。这导致电视市场总量下降11.4%。

八 | 但在细分方面，一些领域仍在增长，包括65英寸，同比增长95%，75英寸或更高，同比增长177%，而这些高利润领域正是索尼擅长的领域——索尼在10000台单机市场的份额仍然是第一，而OELD市场的份额仍然是第一。2018财年第二季度，索尼家庭娱乐及音响业务营业利润达到245亿日元，比上一季度增长71亿日元，成为索尼集团前进的主要动力。在8K市场竞争中，索尼认为关键是质量和分辨率。新发布的8K液晶电视Z9G采用8K HDR图像处理芯片x1旗舰版，新开发的8K X-Reality Pro技术（8K快速图像处理引擎Pro）。结合8K图像信息数据，可以优化不同输入源的质量，甚至是2K、4K甚至网络视频。对于OLED电视市场，索尼不仅推出了新的A9G电视，还推出了更受欢迎的A8G电视。索尼也关注激光电视的发展趋势，但坚持自己的理念和技术发展路线。激光电视实际上是一种超短聚焦投影。索尼在2018年CES上发布的LSPX-A1是一款超短聚焦投影仪。采用三片式4K SXRD投影技术，亮度可达2500流明。凭借索尼独有的技术，它可以获得更好的4K HDR效果。但在明亮的客厅环境中，投影机画面无法达到索尼的画面质量标准。索尼并不是不能生产“激光电视”，而是认为技术已经发展到符合索尼的画面质量和音质标准，当价格能被普通消费者接受时，将成为索尼的选择。

九 | 2019年，索尼仍将面临巨大挑战。索尼将继续提高其工作质量，让店面销售人员以图片质量向消费者展示索尼电视的优势，利用人工智能技术提高生产效率，探索OTT合作运营模式，通过软件内容提高消费者观看电视的娱乐体验。

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